Established Integrated MarComm Strategic Business Plan, including implementation guidelines and abbreviated brand standards guide.
Created cross-channel editorial calendars focused on cultivation and solicitation goals. Either crafted written/graphic messages or managed process/approval of teams’ or vendors’ work product tasked with content creation.
Spearheaded design and launch of more than ten websites.
Led creative and production teams of a monthly print magazine for nine issues, ensuring adherence to Editor’s vision and point-of-view.
Developed strategic sales plan for variable data printing and eCommerce solutions across 30 vertical markets.
Supported sister company’s media talent in promoting non-profit’s events, programs, and fundraising efforts.
Project scope, work product approval, and relationship management of retainer-based MarComm vendors.
Conceived of Brand Ambassador protocols and supported with public relations, collateral, and speaking guidelines.
Managed grant cycle for funding partner organizations in areas of veteran support, humanitarian aid, and human trafficking as well as managed six core disaster relief partners in emergency grant funding and daily promotion of needs and aid provided.
Developed 60-day integrated communications plan to support relief efforts for Hurricanes Harvey, Irma, and Maria, resulting in over $2.5MM in donation revenue.
Non-Profit / Development
Key team member in the strategic development of new education initiatives, including pop-up museum, summer program, and the launch of $160MM capital campaign.
Lead role in MarComm and event management for annual M1 Ball; achieved 2.3X revenue increase from 2015 to 2017 (2017 gross totaled $830K).
Developed ISO 9000 procedures for eCommerce and Design Divisions and created training materials.
Designed and implemented SOP tools 1) Customer Journey Mapping, 2) Guide to Planning a Fundraising Event, and 3) Communications Creative Brief.